Every Gift Matters

March 30, 2015
Morgridge, v-p of the Morgridge Family Foundation, offers an informative road-map to making every donation count. She helps readers push past the seeming futility of small donations and shows that even a small amount of money, invested wisely, can have a big impact on both recipient and giver. Morgridge dispels the myth that corporate donations outweigh the amount given by individuals, stating that individuals give five dollars for every one dollar of corporate giving. In addition, she offers sage advice on making your gift count, including investing in a cause you feel passionate about, researching potential nonprofit recipients, and investing in leaders. She shares inspiring stories, including the grade-schooler who started his philanthropic efforts with a lemonade stand; Denver’s Road Home, which works to end homelessness; and Dream Catcher, a nonprofit that takes in abandoned horses to aid in therapy. Morgridge explains how to identify strong and forward-looking leaders and how savvy organizations can stretch donations and multiply the value of contributions. While Morgridge’s philanthropy far exceeds what most individuals can afford, she persuasively argues that donating wisely at any level can bring about big change. Readers will find her astute guidance a valuable tool in choosing where to give.