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Title details for The Mirror Test by Jeffrey W. Hayzlett - Available

The Mirror Test

Is Your Business Really Breathing?

by Jeffrey W. Hayzlett
Jim Eber
ebook
2 of 2 copies available
Borrow Read a sample Read a sample
2 of 2 copies available
Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face as The Mirror Test is chock full of inspirational business stories and insights from his own career.
Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them — well, you and your colleagues and employees are in for a tough ride.
Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The Mirror Test will teach readers — through entertaining and timely anecdotes — how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..
In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:
Give your business the mirror test - is your company really breathing?
Here's how you and your company must adapt...or die.
The bottom line of your business really is... your bottom line. You have to focus on it.

  • Creators

  • Publisher

  • Release date

    July 22, 2010

  • Formats

    • Kindle Book

      • ISBN: 9780446569132

    • OverDrive Read

      • ISBN: 9780446569132

    • EPUB ebook

      • ISBN: 9780446569132
      • File size: 592 KB

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      July 19, 2010
      Hayzlett wants you to sell, sell, sell, and have a good time doing it. The former chief marketing officer for Kodak and guest on Donald Trump's Celebrity Apprentice knows about success and has a lot of colorful stories to prove it. While the first three chapters of this book are devoted to helping you figure out if your company is out of gas, the rest of the book is a more standard collection of business advice and stories. Many of the stories feature Hayzlett as the fall guy—the time he lost his shirt pheasant farming in South Dakota, or the time he thought he had convinced his college's cafeteria to serve kid-friendly food to a group of visiting high school seniors, only to see liver and onions on their trays. He offers rapid-fire advice, some of it dishearteningly obvious or tending toward generalization ("Leaders must be honest with themselves"), but most businesspeople will find at least a few good nuggets here. The Mirror Test is light and motivational enough to get readers pumped.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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